Beauty vs. Perception: Corporate Trojan Horse

Okay so yes, lets get this taken care of from the beginning.  The Dove products campaign for “real beauty” is a farce in some ways, and I realize that. [e.g. Why People Hate Dove’s Real Beauty Campaign]  It’s a huge corporation, that makes money selling beauty products trying to campaign for the freedom to rock your stretch marks and thunder thighs.   No their campaign is not perfect (see link above — and I do agree that they were WAY low on diversity and the overall criticism that the point of the forensic drawing exercise was to describe traditional beauty), but they are the ONLY ones out there showing the world that most real women are not uniformly shaped — they have blemishes, cellulite, and stretch marks — but they still are real women to be appreciated and admired for who they are not what size they are.

Now that we all are satisfied, let’s talk about their latest endeavor.   Dove Canada chose to try and tackle the issue of media manipulation head on.  Check on this video:

So I say bravo to Dove Canada for employing a (easily reversible and harmless) trojan horse defense on those who manipulate photos to make them look more “beautiful.”   Will this change the keystrokes and photoshop clicks of most graphic designers/retouchers — nope.  They are getting paid to make that ever so slightly curvy woman look more waif-like.   Until there is  a full flip of the mentality that advertisers have about beauty, this will not change.  However, perhaps the more local artist might at least take a pause for the cause when his/her work was reverted back.  Maybe that second of seeing the photo reversed may make them really see all the damage that they are doing by enforcing asinine standards of beauty.  Maybe that BAM! reversion might make them take that shaky inhalation in that we all do when our work gets f-ed up by technological gremlins and see how the woman was beautiful BEFORE all the trimming, thinning, erasing, and eradicating that Photoshop did.

I still chock this, and Dove’s whole campaign, up as a win for the normal girl — tiger stripes and all.


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